pepsi introduces new shape for bottle after 16 years pepsi introduces new shape for bottle after 16 years
mar 25, 2013

pepsi introduces new shape for bottle after 16 years


pepsi introduces new shape for bottle after 16 years
image courtesy AP

 

 

 

NEWS: pepsi has introduced a new shape for its 20-ounce bottle for the first time in 16 years. the new bottle has a contoured
bottom half that appears easier for holding, and the wraparound label is shorter so that more of the drink is exposed. the single
serve bottles, which are widely sold in coolers at drugstores and other retailers, will begin hitting shelves in april. over the years,
small changes have been made to its design, such as making the surface easier to grip and shortening the neck of the bottle.

 


previous pepsi bottle variation

  • Wrong design, The bottle should have a narrower design. Now it seems like you get fat from drinking Pepsi cola.

    Ger de Wilde says:
  • the Barbie bottle

    dbkii says:
  • The ridges on the bottle are a little phallic aren’t they…

    deva says:
  • It is so”unexpressive” and “out dated” design that make you wonder how could such a huge company and brand name as PEPSI “fall” for it. Strange!!! If the Pepsi was based in my country (guess which one) I would 100% be sure that some kind of political corruption was involved – like a designer who designed a new bottle is a son of countries Prime Minister or some other high level official! STRANGE, STRANGE design choice!

    bujarb says:
  • first look not good

    Fatih says:
  • Seems like they went backwards on design. Shame.

    rjayn says:
  • Just stop Pepsi, just stop. It’s bad enough that the design varies between countries, this does not help. Get a design, standardize it and leave it alone.

    Buddha says:
  • The fall of Pepsi began when they introduced the new company logo. This bottle looks chubby and not memorable. Shame on Pepsi.

    Edgar Navarro design says:
  • it’s a mix between a penis and TBM, idd deva, …

    tom de vrieze says:
  • futurist metaphor for how GMO affects body and mind

    scott needham says:
  • not bad..not great either

    rodrigo says:
  • are you people referencing the first or second images in your comments. the top image is the new design, whereas the bottom is the “previous bottle variation’ as noted.

    Luke says:

have something to add? share your thoughts in our comments section below.

comments policy
LOG IN
designboom's comment policy guidelines
generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
the correction is at the discretion of the post editor and may not happen immediately.

what if you disagree with what we or another commenter has to say?
let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

- please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
- please don't personally insult the writers or your fellow commenters.
- please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
- please don't include your website or e-mail address in your comments for the purpose of self-promotion.
- please respect jury verdicts and do not discuss offensively on the competition results
(there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
the best 100-200 entries too.)

a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.

design news