PETA shocks shoppers with beating hearts in 'luxury leather' accessories
PETA shocks shoppers with beating hearts in 'luxury leather' accessories PETA shocks shoppers with beating hearts in 'luxury leather' accessories
may 16, 2016
PETA shocks shoppers with beating hearts in 'luxury leather' accessories


PETA shocks shoppers with beating hearts in ‘luxury leather’ accessories
all images courtesy of PETA

 

 

 

visitors to ‘the leather work’ pop-up shop in one of bangkok’s hippest shopping malls were given a grisly surprise as they surveyed the store’s inventory. courtesy of PETA asia and ogilvy & mather bangkok, shoppers were shocked to find beating hearts and intestines inside bags, jackets and belts. customers trying on shoes or gloves soon realized that their hands and feet had been smeared with fake blood. although the fleshy elements have been artistically reproduced, their hyperrealistic characteristics convey the jarring message of animal cruelty clearly and emphatically. 

 

 

behind the leather
video courtesy of thePETAasiapacific

 

 

 

the campaign — ‘behind the leather’ — duped customers looking for animal-hide goods with a display of seemingly ordinary products that symbolically reveal the suffering behind exotic-skin accessories. caught on camera and made into a short promotional film, the customers’ unusual experience alerted them — and the video’s nearly 2 million viewers — to the suffering of crocodiles and snakes in the manufacturing of luxury leather products. 

PETA behind the leather
as shoppers unzipped ‘luxury’ jackets on display, a fleshy interior was revealed inside 

PETA behind the leather
the faux-leather wallet opens up to reveal a grisly interior 

PETA behind the leather
shoppers were shocked to find beating hearts and intestines inside bags

PETA behind the leather
the campaign symbolically reveals the suffering behind exotic-skin accessories

PETA behind the leather
footage of the experience was caught on camera and made into a short promotional film 

comments policy
LOG IN VIA
login with designboom
designboom's comment policy guidelines
generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
the correction is at the discretion of the post editor and may not happen immediately.

what if you disagree with what we or another commenter has to say?
let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

- please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
- please don't personally insult the writers or your fellow commenters.
- please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
- please don't include your website or e-mail address in your comments for the purpose of self-promotion.
- please respect jury verdicts and do not discuss offensively on the competition results
(there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
the best 100-200 entries too.)

a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.