‘pradaprivate’ glasses include movable arms that can be personalized with symbol-based inscriptions
italian fashion house prada presents the new ‘made in prada’ customizable glasses, ‘pradaprivate’.
through this product, prada introduces a new engineering mechanism uniting the technical qualities of the
eye wear design with modern and personal style. ‘pradaprivate’ glasses, which have a patent that is registered worldwide,
include movable arms that can be personalized in multiple ways by plugging in two symbols,
inserted in each arm of the frame. these can vary from the wearer’s initials to symbol-based inscriptions.
the engineered system is based on the idea of a longitudinal metal, one can substitute the detachable symbols
on the arms of the glasses with others purchased at the same time as the glasses of afterwards.
symbol inserts include letters and icons such as hearts, stars and skulls…
the ‘pradaprivate’ glasses makes for a one-of-a-kind piece in three simple steps:
1. choose the color…
2. select your characters…
it is just a matter of unscrewing and removing the arms of the frames and the plaque featuring the logo.
subsequently, taking out the stopper and symbols allows them to be easily substituted by new ones
such as hearts, letters, numbers, skulls and stars.
the frames will come in a choice of three colors: black, white or tortoiseshell. after choosing a color,
individuals will be able to select symbols to replace those that are issued with the glasses, which all originally
feature the letters ‘P’ and ‘R’. these symbol inserts will be available individually or as a set including the full range.
the symbol inserts are available individually or as a set including the full range.
the idea behind this piece revolves around satisfying the demands of the customer, offering a personal service
and guaranteeing a recognizable style, as a result of its vintage shape. the glasses are available at sunglasshut in the USA and
prada boutiques in: milan, rome, venice, london, paris, new york, las vegas, hawaii, dusseldorf, aoyama, hong kong and shanghai.