concentrate is a british studio that design products specifically for school kids. their aim is to
help children concentrate at school by identifying the reasons that they might be distracted,
uncomfortable or unable to focus. one of their more tongue-in-cheek designs is the 'pre-chewed'
pencil. 'no need to spend time chewing your pencil - just get down to some concentrated thinking
and who knows what you might come up with'.
one of concentrate's more useful designs is the 'chairpadbag' - a school backpack that is designed
to hook over the back of a school chair, and has 'a special padded flap that folds out over the
backrest and seat to make even the hardest seat comfy!'
founder of 'concentrate' mark jenkins explains his range of designs