puma new shoe box by yves behar / fuse project

yves behar / fuse project and sport-fashion brand puma have collaborated on ‘bye bye shoebox, hello clever little bag’, a project which rethinks the idea of the shoe box – how to fold, ship and reduce their environmental impact. the conclusion? to get rid of the box altogether and replace it with a ‘clever little bag’.

the structure of the packing is a cardboard sheet and a bag, reducing the standard amount of cardboard used for a standard shoe box by 65%. the new design solution has no laminated printing or tissue paper, and takes up less space and weighs less in shipping,completely replacing the plastic retail bag. the recyclable bag is non-woven, which means there is less work and waste in its production, with stitching completed through heat.