raisch studios creates unofficial tokyo 2020 logos with help from preschoolers
raisch studios creates unofficial tokyo 2020 logos with help from preschoolers raisch studios creates unofficial tokyo 2020 logos with help from preschoolers
dec 28, 2015
raisch studios creates unofficial tokyo 2020 logos with help from preschoolers


raisch studios creates unofficial tokyo 2020 logos with help from preschoolers
all images courtesy of raisch studios

 

 

 

michael raisch — lead designer at raisch studios — called upon an unlikely group to propose ideas for the redesign of the ‘tokyo 2020′ olympic games logo. armed with nothing but colored shapes and a slightly simplified design brief, his daughter’s preschool class was given free reign to create the ideal symbol. all logos were completed within the strict competition guidelines set by the international olympic committee but it should be noted that the project was developed for educational purposes only, with no intent to submit. raisch sees the results as a fresh perspective to olympic branding, and a clear indication of the significance of un-biased creativity and expression in logo design through crowdsourcing

raisch studios unofficial tokyo 2020 olympic games logos designboomlistening to the brief 

starting work 

creating 

raisch studios unofficial tokyo 2020 olympic games logos designboom
original proposals for the ‘tokyo 2020′ games


final ‘tokyo 2020′ logo design 

raischstudiosdesignboom05
logos 


‘tokyo 2020′ promotional advertisement 

raisch studios unofficial tokyo 2020 olympic games logos designboom
‘tokyo 2020′ signage
image by norman yusof

 


official T-shirts 

raischstudiosdesignboom03
airplane with ‘toyko 2020′ logo 
image by gunnar kullenberg

raisch studios unofficial tokyo 2020 olympic games logos designboom
detail 
image by lorenzo giacobbo

 

 

designboom has received this project from our DIY submissions  feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.

 

edited by: nick brink | designboom

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