reel elastic bike frame storage system by areum jeong

reel elastic bike frame storage system by areum jeong
all images courtesy areum jeong

developed in collaboration with yeongkeun jeong, san francisco-based designer areum jeong has devised a clever storage system that wraps around one’s bicycle frame with little more than two buckles. unlike existing bike accessories with one purpose, the multi-use addition can contain and transport goods such as sports equipment, groceries or the everyday essentials. entitled ‘reel’, the elastic contraption is organized via sticky rubber dividers, which ensures proper spacing for installation. the concept allows users to customize patterns and different wraps, each adapting to different frames and sizes.

custom wraps for different sized frames

installation detail

rubber sticky guides for accurate installation

rubber guide installation detail

buckles to secure the elastic storage volume

material testing

sketch models + scale prototyping the ‘reel’