the covers of the ‘saraiva classics’ book collection by rex design
the brazilian agency rex design has developed a contemporary graphic project for the covers of
‘saraiva classics’ book collection, that brings together 24 titles of classic literature masterpieces,
adopted by most schools in brazil. the agency has created a contemporary identity and much more
connected to youth current universe, bringing vibrant colors, sinuous forms and less objective illustrations.
‘the starting point was to change teenagers vision related to literature at school –
from uninteresting to something with an updated and engaging visual language.’
commentes gustavo piqueira, creative director of the project and rex design’s partner.
the covers of ‘saraiva classics’ book collection has been selected by AIGA (american institute of
graphic arts) for the 50 books / 50 covers competition, being one of the best editorial graphic
projects in 2008, among almost 900 participant projects around the world.