reynolds and reyner: waldo trommler paints identity reynolds and reyner: waldo trommler paints identity
jun 22, 2012

reynolds and reyner: waldo trommler paints identity

waldo trommler paints identity by reynolds and reyner, 2011

reynolds and reyner developed this colorful and quirky identity system for waldo trommler paints.

— following text from reynolds and reyner: in 2011 reynolds and reyner finished two huge projects redesigning international brands of paints. after that they were asked to develop a new visual identity for a small finnish company which was planning to enter the US market. without the past, unlike the majority of existing brands in the segment, but believing in the future, the key to access the market was a package design.’we don’t just need, we must! stand out’ this phrase has become the basis at work on a new brand identity.

WTP is not just a manufacturer of paints – it’s an assistant, always ready to help, suggest and defend from the hassles and problems. repairs with WTP is simple, convenient and fast, WTP has a simple design that is friendly and attractive.

stationery and brochures…

packaging…

— via brand new

  • As a former painter who’s seen hundreds of different brands, I have to say… the best paint identity ever!
    Love the overalls as a motif especially.

    douglas says:
  • Fantastic designs. I imagine these would definitely stand out on the shelves at your local Wicks DIY store, I curate [url=http://www.theground.co.uk] The Ground [/url] and have featured these designs, thanks for the heads up!

    Matt Rogers says:

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