waldo trommler paints identity by reynolds and reyner, 2011
reynolds and reyner
developed this colorful and quirky identity system for waldo trommler paints.
following text from reynolds and reyner:
in 2011 reynolds and reyner finished two huge projects redesigning
international brands of paints. after that they were asked to develop
a new visual identity for a small finnish company which was planning
to enter the US market. without the past, unlike the majority of existing
brands in the segment, but believing in the future, the key to access
the market was a package design.'we don’t just need, we must! stand out'
this phrase has become the basis at work on a new brand identity.
WTP is not just a manufacturer of paints – it’s an assistant, always ready
to help, suggest and defend from the hassles and problems. repairs with
WTP is simple, convenient and fast, WTP has a simple design that is
friendly and attractive.
stationery and brochures...
via brand new