rio 2012 paralympic logo by tátil design de ideias
brazil-based creative agency tátil design de ideias has created the logo for the rio 2016 paralympic games.
invited by the international paralympic committee (IPC) to create the symbol of the paralympic games,
design de ideias logo references the traditional olympic brand, yet speaks to a more accessible
or approachable shape.
the team devised an off-balance human heart formed from an infinity sign.
the rio 2016 paralympic symbol
is accessible to all individuals, as the shape of the logo is one which IPC
and tátil design de ideias believe honors the
multisensory necessity of a world comprised of capable people
with varied refinements in sense.
a model of the heart shaped design
blind brazilian paralympic medalist adria dos santos remarked that
touching the sculptural form of the symbol ‘revived all the excitement
of [her] career’
in the intial stages of the design process, the team watched hours of footage of previous paralympic events
the office of tátil design de ideias at work