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rio 2016 multisensory paralympic logo by tátil design de ideias
original content
jan 06, 2012
rio 2016 multisensory paralympic logo by tátil design de ideias



rio 2012 paralympic logo by tátil design de ideias

brazil-based creative agency tátil design de ideias has created the logo for the rio 2016 paralympic games.
invited by the international paralympic committee (IPC) to create the symbol of the paralympic games,
the tátil 
design de ideias logo references the traditional olympic brand, yet speaks to a more accessible
or approachable shape.
the team devised an off-balance human heart formed from an infinity sign.
the rio 2016 paralympic symbol 
is accessible to all individuals, as the shape of the logo is one which IPC
and tátil design de ideias believe honors the 
multisensory necessity of a world comprised of capable people
with varied refinements in sense. 

 


a model of the heart shaped design


production process

 

 

 


blind brazilian paralympic medalist adria dos santos remarked that
touching the sculptural form of the symbol ‘revived all the excitement
of [her] career’

 


in the intial stages of the design process, the team watched hours of footage of previous paralympic events

 


the office of tátil design de ideias at work

 


conceptual drawing

 

 

 

rio 2016 multisensory paralympic creation explanation brand

 

 

video documentation of the making of the paralympic symbol for rio 2016

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