rio 2016 olympics logo designed by fred gelli / tátil
rio 2016 olympics logo designed by fred gelli / tátil rio 2016 olympics logo designed by fred gelli / tátil
jan 11, 2011
rio 2016 olympics logo designed by fred gelli / tátil

rio 2016 olympics logo designed by tátil




the logo for the 2016 olympics in rio de janiero, brazil was revealed on new year’s eve 2011. created by fred gelli’s rio-based tátil agency who beat out almost 140 other competitors and was selected from eight finalists, the winning design immediately received criticism for its uncanny resemblance to the logo of the not-for-profit telluride foundation in colorado, USA which is an image depicting figures with arms embraced.

rio 2015 olympics logo tátil designboom




gelli has acknowledged some similarities of the design to that of the foundation’s, but feels that broad concept of people embracing is not a novel idea stating, ‘the brand is radically different because it is tridimensional.’ he has also disregarded any claims that the winning logo is similar to that of the painting ‘the dance’ by henri matisse.

rio 2015 olympics logo tátil designboom
form explorations




the logo is meant to translate the spirit of collectivity and the olympic spirit. the colors selected refer to the brazilian environment: ‘yellow symbolizes the sun and our warm, vivacious and happy nature. blue expresses the fluidity of the water that surrounds us, and our easygoing way of life. green represents our forests and hope, a positive vision that inspires us to go even further,‘ says fred gelli / tátil.


the jury who selected the winning logo, consisted of a team of 15 national and international members of the organizing committee for rio 2016 olympic games.

the telluride foundation’s logo which the winning rio 2016 olympics logo is said to resemble

‘the dance’ by henri matisse
image courtesy of the MoMA


the making of rio 2016
video courtesy of tátil design de ideias

launch of the olympic games emblem for rio 2016
video courtesy of SuperUber



read more
the washington post
creative review: rio 2016 olympics logo
creative review: rio 2016 logo – a closer look

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fred gelli / tátil (3 articles)