ross lovegrove: future primitivism / instinctive overide
original content
oct 23, 2012
ross lovegrove: future primitivism / instinctive overide

ross lovegrove: future primitivism / instinctive overide
image © designboom




taking influence from genesis and the organic form, london designer ross lovegrove has developed ‘future primitivism / instinctive overide’
for the biennale interieur 2012. to realize this advanced vehicle, lovegrove collaborated with an italian engineering laboratory,
which consults with NASA to gain experience in reflecting the shape and technology behind the means of transport.
through a series of sketches the silhouette of a rain drop and an outline of a car are merged together to create this hybrid structure.



designboom meets with ross lovegrove to talk about this latest installation
video © designboom




the aerodynamics of the instrument are projected on the surface through colorful beams of light to capture the horizontal movement and
dialogue of speed and force. audio sounds of a car can be heard around the object giving a sensation that it is moving through air and space.
visitors are able to walk around the four meter structure and watch as the video reflects a primordial evolution translated into a scientific endeavor.


‘my interest in the nature of form, its purpose and evolution has led me to a place where art, design, science and technology converge in this installation.’
- ross lovegrove



‘future primitivism / instinctive overide’ by ross lovegrove
image © designboom



perspective view
image © designboom



organic form with projected light
image © designboom



image © designboom



image © designboom



images © designboom



ross lovegrove describes the process behind ‘future primitivism / instinctive overide’
video © designboom



aerodynamic study
image © ross lovegrove



image © ross lovegrove



image © ross lovegrove



image © ross lovegrove



sketch of the installation
image © ross lovegrove



sketches which combine the outline of a car and a rain drop
image © ross lovegrove



watch the uncut and raw interview with ross lovegrove
video © designboom




the biennale INTERIEUR 2012 has invited 7 artists, designers and architects to create a project room.
curator lowie vermeersch explains the future primitives showcase which features nendo, makkink & bey, ross lovegrove, greg lynn, troika,
david bowen and muller van severen.



biennale in the city, city in the biennale
20 – 28 october kortrijk, belgium


the biennale INTERIEUR is now in its 23rd edition and is internationally recognized as an not-to-be-missed overview of trends,
tastes and cultural movements. INTERIEUR 2012 will be bigger and better than ever with an extensive programme and an exciting mix of culture and commerce.
it will bring a curated selection of 300 international design brands to 90.000 expected visitors over a period of nine days,
additional exhibitions are scheduled to be shown in the city-centre, and pop-up bars plus a restaurant will be installed beyond the halls of the fairgrounds.

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