safilo celebrates 80th anniversary with capsule collection by marc newson

safilo celebrates its 80th anniversary with capsule collection by marc newson
all images courtesy safilo

 

 

 

to celebrate its 80‐year aniversary, safilo introduces a special series of glasses created in collaboration with marc newson, which was unveiled during salone del mobile in milan. the new ‘capsule collection’ revisits a historical model chosen by newson which results in five different eyewear variations –  incorporating five specific materials and technologies – based on the original shape from safilo’s archive.

 

 

the project is produced using state‐of‐the‐art components, which reflect the project’s core vision; the concepts of transparency and transformation, and specifically, the reinterpretation of the past in a contemporary way through the balance between a distinctive design approach and the highest standard of italian manufacturing.

 

 

the series of sunglasses respect a precise chronological order that retraces the most important milestones and achievements of the brand’s 80 years of history. each of the five new models are characterized by unique features and avant-garde technologies that connote the qualities of the brand.

 

 

they include the use of safilo’s trademark ultra‐lightweight optyl; whether used individually or combined with the elasta 80 hinge; the re-interpretation of the historical UFO collection (a frame formed by an ultra‐thin steel wire); the use of aluminum and, and high-strength steel integrated with the new hinge.

 

 

safilo marc newson faces – video installation shows visitors trying the new glasses
image © designboom

 

 

safilo marc newson faces – visitors tried the new collection
video © designboom

 

 

marc newson
portrait © designboom

 

 

safilo exhibition view – marc newson on the right
image © designboom

 

 

safilo glasses installation
image © designboom

 

 

close-up
image © designboom

 

 

 
image © designboom

 

 

 

‘for a designer, collaborating with such an iconic brand as safilo, with its strong dna and history of excellence presents an extraordinary opportunity to explore new stylistic directions, combining the heritage of the brand with a fresh and innovative perspective,’ says newson.

 

‘I enjoy teaming up with this large professional company that is properly industrialized and disciplined in the process of bringing the product to market, as well as a true expert in craftsmanship. at the end of the day they want the product out there as swiftly as I do,’ he adds.

 

 

the fluid and essential silhouettes – pervaded by an almost organic feel – are further enhanced by luminous hues such as metallic shades in light and dark tones, royal blue and orange.

 

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