sagmeister & walsh animates appy fizz campaign with colorful carbonated bubbles

sagmeister & walsh animates appy fizz campaign with colorful carbonated bubbles
all images courtesy of sagmeister & walsh

new york-based design studio sagmeister & walsh has realized the rebrand campaign and identity for a sparkling apple juice brand in india called appy fizz. the new visual system gives personality to the motif of carbonated bubbles through a dynamic graphic language of three-dimensional circles and polka-dots. from the print campaign to the television commercial, a distinct spherical pattern and a bold color palette of black, white and red is seen across the various mediums, uniting them under a cohesive look and feel. 

the campaign gives a bold identity to the sparkling apple juice brand

sagmeister & walsh worked alongside brand ambassador and bollywood star priyanka chopra for the TVC to create a striking short film. in the film, priyanka ‘sheds’ the sweeter tone of the brand’s past for a stronger and sexier image that will carry through future campaigns. the project has been featured across india, specifically targeted to major markets like mumbai and delhi. appy fizz is highlighted through a large television presence, outdoor campaigns, large-scale digital advertising and activation, print, and cinema advertising.

dynamic gifs animate the repeated motif of carbonated bubbles

sagmeister & walsh worked alongside brand ambassador and bollywood star priyanka chopra

the dynamic graphic language comprises three-dimensional circles and polka-dots

a spherical pattern is featured in a bold color palette of black, white and red

supporting graphics adopt the color scheme and halftone dot effect 

priyanka chopra embodies the brand’s bold and sexy new look

animations play with the apple motif and its integration with the dotted pattern  

white and black circles envelop the bollywood star 

sleek black packaging defines the visual system of the vessels 

black surfaces are interspersed with gold labels and red bottle caps 

the appy fizz instagram is updated with new graphics daily 

project info: 

creative/art direction: jessica walsh, stefan sagmeister
lead design: jessica walsh, felipe rocha
designers: daniel brokstad, fumi omori, liron ashkenazi, pol solsona, simón sepúlveda, zipeng zhu
animation: daniel brokstad, esteban diácono, karan singh, pedro veneziano, zipeng zhu
TVC: vallée duhamel
3D artists: esteban diácono, pablo alfieri, pedro veneziano
photograph: leda & st. jacques
retouching: lutz + schmitt
website development: nicholas pyle