the ‘vault of the second story’ experience presents the history behind coca cola’s secret formula
composing twelve interactive installations and games, the ‘vault of the secret formula‘ was created by US-based creative agency
second story interactive studio, in collaboration with donna lawrence productions and gallagher & associates for coca-cola.
as visitors step through the huge vault door at the ‘world of coca-cola‘ in atlanta, georgia (USA), they are transported into a tale
about the most famous and mysterious trade secret in history—the secret formula of coca-cola. second story studio crafted a narrative
experience to delight and surprise visitors and challenge their ideas about what is fiction and what is truth about the secret formula.
‘we conceived of media and design strategies flowing from the two aspects of the secret formula: the secrecy and mystery surrounding it,
and the fun that comes from simply enjoying the product. this concept fueled the design and development of twelve media experiences
that help deliver the visitor toward the exhibit’s cinematic climax.‘
see and read more about particular exhibitions of the show below, and at the ‘vault of the secret formula‘ web portal!
a security monitor on the wall shows a live feed of the room. as visitors turn the corner, they see
as part of the security system. but this security
monitor is not what it seems.
suddenly, a mysterious figure, the man in the hat, appears and
physically manipulates the camera. as he does, live video
change the image: now it’s thermal, now it’s pixelated. this effect is
performed using live compositing of a real-time
"security" images from previous homes of the secret formula are "revealed"
visitors stop to watch for the man in the hat
real-time video compositing creates mysterious effects
on a touchscreen in a pullout drawer, visitors can explore the various homes of coca-cola