selfridges&co. 'no noise' de branded products
selfridges&co. 'no noise' de branded products selfridges&co. 'no noise' de branded products
jan 10, 2013
selfridges&co. 'no noise' de branded products

some of the ‘no noise’ de-branded products


several iconic products have been de-branded as part of selfridges‘ ‘no noise’ campaign which launched today, which urges its customers
to seek out moments of peace and tranquility within our world that bombards us with information and stimulation. the initiative is meant
to capture the western world’s focus on detoxing, decluttering, finding inner calm and greater well-being.


as part of the campaign, selfridges is removing their logos from their iconic yellow bags.
in addition heinz ketchup, heinz baked beanz, marmite, clinique dramatically different moisturizing lotion, creme de la mer moisturising cream,
striiiipes, beats by dre heaphones and levis 501 jeans are all available to buy in limited quantities sans logo, as a statement by the
participating brands saying that their product alone is enough, and that their logos are so beautifully designed, customers will recognize them
without the need for the brand name.

de-branded heinz ketchup and baked beans



 levis 501 jeans


left: creme de la mer moisturising cream
right: clinique dramatically different moisturizing lotion


‘as we become increasingly bombarded with information and stimulation, the world is becoming
a noisier place. In an initiative that goes beyond retail, we invite you to celebrate the power of quiet,
see the beauty in function and find calm among the crowds.’ – selfridges

full details can be found over at the ‘no noise’ webpage.

comments policy
login with designboom
designboom's comment policy guidelines
generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
the correction is at the discretion of the post editor and may not happen immediately.

what if you disagree with what we or another commenter has to say?
let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

- please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
- please don't personally insult the writers or your fellow commenters.
- please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
- please don't include your website or e-mail address in your comments for the purpose of self-promotion.
- please respect jury verdicts and do not discuss offensively on the competition results
(there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
the best 100-200 entries too.)

a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.

logos (186 articles)