spin recently designed a new identity for british furniture designer, simon pengelly. at the core of the program is a capital P made from vertical stripes – various amounts of stripes are used to created different iterations of the logo.

 

‘the the idea for simon’s identity came from a visit to his workshop and noticing the graphic stripes on the edge of the plywood used on one of his chairs.’ – spin

 

read our interview with tony brook – founder and creative director of spin

 

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business card (front)

 

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business card (back) 

 

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business cards

 

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compliments slip 

 

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compliments slip 

 

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compliments slip 

 

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