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simplifying big brands by ewan yap
feb 07, 2013
simplifying big brands by ewan yap


‘big brand theory’ by ewan yap

 

 

designer ewan yap, from kuala lumpur, malaysia explores the idea of the ‘big brand theory’ by simplifying and cropping the iconic graphics of
heavyweight brands to their purest form. the concept revolves around the mantra ‘how much can you leave out’ – strategically manipulating the
brand to result in an image that is still recognizable with minimal elements.

 

 


‘coca cola’

 

 


‘coke zero’

 

 


‘red bull’

 

 

 ’mountain dew’

 

 


‘fanta’

 

 


‘pepsi’

 

 


’7 up’

 

 


‘sprite’

 

 


‘carlsberg’

 

 


‘tiger’

 

 

 via hypebeast

 

 

 

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