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'big brand theory' by ewan yap
designer ewan yap, from kuala lumpur, malaysia explores the idea of the 'big brand theory' by simplifying and cropping the iconic graphics of
heavyweight brands to their purest form. the concept revolves around the mantra 'how much can you leave out' - strategically manipulating the
brand to result in an image that is still recognizable with minimal elements.

'coca cola'

'coke zero'

'red bull'

'mountain dew'

'fanta'

'pepsi'

'7 up'

'sprite'

'carlsberg'

'tiger'
via hypebeast


He achieved exactly the opposite
Yes, I completely agree with V.
And I wouldn’t like to see the back of some of these cans…
really nice
The result is boring and weak. I agree with V.
The simplicity is brilliant, they all look amazing
To simplify does not mean to magnify a logo!
V., what do you mean by “the opposite”? Do you mean he made it more complex? or do you mean the brand is not recognizable?
I just had to show my appreciation for the writerีs point of view on this subject by leaving a comment. Thank you for writing such top notch content for your readers. Thank you so much.
increible el trabajo de Ewan yap , acabo de ver esto exacatamente en esta pagina ..
http://alfalfastudio.com/the-big-brand-theory-erwan-yap/
I think they are very dynamic and inviting…