social soul asks entrants to step inside their twitter feed

social soul asks entrants to step inside their twitter stream
all images courtesy of MKG

‘how does it feel to be inside someone else’s social media stream?’ asks MKG for ‘social soul’, an immersive digital experience which brings a participant’s twitter feed to life. created for delta air lines for TED2014 — in collaboration with artists’ lauren mccarthy and kyle mcdonald — the installation comprises a larger-than-life structure, which allows visitors to step inside. once within, a 360-degree stream of monitors, mirrors and sound surrounds the entrant, displaying their social media profile as a kaleidoscope of data projected onto the reflective walls. the experience begins with visuals from the twitter feed of the person inside, then uses a custom algorithm to match them with other TED attendees and speakers. users and their social media soul mate each receive a tweet encouraging them to connect and converse. the project uses seven different languages of code and the sound is a mixture of generative audio and music composed in live.

inside the mirror paneled room

participants inside are immersed with a maze of social media data

a 360-degree stream of the monitors

connecting to ‘social soul’

the walk-in experience booth