architecture and design studio spacon & X has realized the new fashion trade exhibition stand for copenhagen-based brand wood wood, founded by karl-oskar olsen and brian SS jensen.

spacon & x wood wood fashion trade booth designboom
wood wood fashion trade booth
image © hans bærholm

 

 

with their refreshing mix of high fashion, sport and street culture, the danish brand invited visitors into a ‘work-in-process’ design lab for this year’s copenhagen fashion week. to unfold this idea, spacon & X has created an on-site mood board that combines raw building materials such as, MDF, concrete, stretch metal, pinewood poles and brick-blocks, with wood wood‘s own fashion matrix. this material palette sets an overall visual language for the rest of the scene where cubic boxes of concrete, coloured and perforated MDF work as sculptural foundations for the clothes racks and display furniture.

spacon & x wood wood fashion trade booth designboom
display system with a rich material palette

 

 

the final outcome is a block-and-pole system that creates a flexible, modular design with various heights and display options. this makes its easy to fit the needs of the showcase and adaptable for the following seasons and locations. to contrast the roughness and functional expression in the material selection, spacon & X has added hand-painted rocks, glass-sheets and mirrored steel to contribute to a more exclusive look. furthermore, tactility and softness evolve through colored ever-roll rubber floor that depicts a colorful landscape of islands at the stand.

spacon & x wood wood fashion trade booth designboom
overall material selection with built in storage in the mirrored steel boxes

spacon & x wood wood fashion trade booth designboom
display system

spacon & x wood wood fashion trade booth designboom
the wood wood fashion brand logo 

spacon & X designs wood wood's trade booth for copenhagen fashion week
 yellow bricks, mirrored steel and porotherm block

spacon & X wood wood designboom
brick, blue and grey ever-roll, stretched metal and perforated wood

spacon & x wood wood fashion trade booth designboom
blue colored stone

spacon & X wood wood designboom
meeting area and display furniture

spacon & X wood wood designboom
block and pole system

spacon & X wood wood designboom
concrete block on red ever-roll rubber floor

 

 

designboom has received this project from our ‘DIY submissions‘ feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.

 

edited by: lea zeitoun | designboom