'spread your love' by hamed kohan 'seoul cycle design' competition shortlisted entry

‘spread your love’ by hamed kohan

‘spread your love’ by hamed kohan from iran is one of the shortlisted design entries from more than 3000 participants in our recent designboom competition, ‘seoul cycle design 2010’, organized in collaboration with seoul design foundation.

the tire design features heart-shaped knobs that create playful tracks on the streets. a series of corresponding bike racks are distributed throughout the city. designer’s own words: ‘simple as love, strong as love.’

tire treads in different colours

corresponding bike racks

— for those who wish to republish an excerpt of this article, please have the courtesy to mention that the project is a part of the seoul cycle design competition, organized by designboom in collaboration with seoul design foundation, and link back to the original publication on designboom. thank you.