studio dreimann: am/pm wall clock

‘am/pm’ wall clock (detail) by studio dreimann

german design trio studio dreimann (jonas ette, simon kux, tim priggehas) just sent us images of their recent project ‘am/pm’, a wall clock that shows both the antemeridian and postmeridian version of the daily hours, depending on the position of the viewer.

the dial is printed with the lenticular print technology, which is also used for some postcards and lenticular images. this technique makes it possible to print two images into a single space; which image is observed depends on the angle from which the object is viewed. thus if the viewer moves around ‘am/pm’, the dial changes to show either the numbers from 1 through 12 or those from 13 to 24.

‘am/pm’ clock perspective view

‘am/pm’ clock – frontal view

antemeridian (am) and postmeridian (pm) perspectives