studio sonda lets nature speak through piquentum st vital's label studio sonda lets nature speak through piquentum st vital's label
may 06, 2016

studio sonda lets nature speak through piquentum st vital's label

studio sonda lets nature speak through piquentum st vital’s label
(above) piquentum st. vital 2014
all images courtesy of studio sonda

 

 

 

vintage dates are always denoted on the bottles, but how many of us really understand the meaning of the year the grapes were harvested. it actually witnesses the natural conditions in which the wine matured; it is its own biography. but with the use of pesticides and balancing flavors, the year shown on the bottle has eventually lost its meaning, flavors are becoming ready-made and unrelated to the actual weather conditions.


the label, as a reflection of the year during which the wine was made

 

 

to create a label for this natural wine, studio sonda decided to raise awareness about the importance of understanding the year indicated on it. in cooperation with the croatian meteorological service, the data on weather conditions in the territory of vineyards were collected, and the amount of precipitation proved to be a great tool to show graphically how much weather actually affects the diversity of nature every year. circles, as standard meteorological rain symbols, show the amount of rainfall in a particular month. this label passes on what was the year like, so that we can easily compare the different vintage years. in such a way wine, as one of the historically most acclaimed product, becomes a medium that speaks out about the importance of understanding nature.


this label passed on promptly what was the year like, so that we can easily compare the different vintage years 


circles, as standard meteorological rain symbols, show the amount of rainfall in a particular month


piquentum st.vital, nature speaks out through label

 

 

project credits:

client: vinski podrum buzet, dimitri brecevic
creative concept: studio sonda, www.sonda.hr
creative directors: jelena fiskus, sean poropat
3D shaping: eugen slavik

 

 

designboom has received this project from our ‘DIY submissions‘ feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.

 

edited by: juliana neira | designboom

  • wow! Great!!!

    Filip says:
  • Way too complicated for the end user (wine drinker) to get. Cool tactical idea, but sometimes the tactical ideas don’t work realistically speaking. Gimmicks only travel so far..

    dae says:

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