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studio yumakano adds smiley face onto screws to bring joy
original content
mar 20, 2014
studio yumakano adds smiley face onto screws to bring joy


studio yumakano adds smiley face onto screws to bring joy
images © satoru ikegami
all images courtesy of studio yumakano

 

 

 

proving that it’s the little things that bring about a smile, the ‘screw:)’ is a collaborative project by japanese company studio yumakano and komuro manufacturing co. ltd, a factory in east osaka, japan. ever since its initial invention the screw hasn’t changed much in style and function, they are used everywhere, but usually go unnoticed. adding a happy face onto the top of the small pieces, the design facilitates the sharing of joy and the discovering of surprises with others. the project sees the daily objects transformed into more than just a functional tool and gives a sense of expression and emotion to a mass produced product.

 

 


‘screw:)’
video courtesy of yuma kan0

 

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the smiley face screw used as a hook

 

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tightening a screw

 

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detail of the smiley face

 


a smiley face is an universal icon that helps people to feel joyful

 

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detail of the custom screwdriver

 


screw:) packaging

 


the project gives expression and emotion to a mass produced product

 


detail of a screw installed

 


east osaka is a region well known for its high quality manufacturing

 


the long and thin material is used to become screws

 


the factory produces various kinds of screws

 

 

designboom has received this project from our ‘DIY submissions‘ feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.

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