‘dependable packaging’ by taxi west
global branding agency taxi west has developed the identity for calgary-based rocky mountain equipment known as ‘dependable’.
the reliable packaging of the motor oil is a reflection of the consumer: the farm and construction industries. characterized by bright
colors and bold font, the creators played off the product’s tag-line ‘dependable is what we do’.
the bold packaging references the product’s consumer
the packaging is for motor oil and fluid
bright colors and bold font characterize the identity