the culture of smoking from taboo to taboo by brigada agency
original content
feb 28, 2013
the culture of smoking from taboo to taboo by brigada agency


‘the culture of smoking from taboo to taboo’ by brigada agency
 

 

glypthoteque hazu, an art institution in zagreb, croatia, wanted to explore the link between smoking, art,
and the concept of taboo – a hazy relationship made even more complex by the country’s strict laws on
the promotion of tobacco. the resulting exhibition, ‘the culture of smoking: from taboo to taboo, ­focuses
on the role smoking has played in artistic and popular culture by bringing together paintings, posters,
photographs, films and ephemera created over the last 150 years.

 

influenced by the phenomenon of smoke, zagreb-based brigada agency has recreated the essence of the
gallery space by completely altering a well-known venue. playing with the idea of taboo, the intention
was to design an anti-exhibition – a display that hides the artifacts from the museum itself.

 

 


a display that hides the exhibits even from the museum itself

 

 

 

 


a completely new space inside

 

 

playing with perception on different levels, the ‘nonspace’ transforms and conceals all the existing elements
of the gallery. inside, the fabric of the booths lay bare, conceived without walls or ceilings, only cylindrical
display rooms reminiscent of smoke circles or oversized cigarettes. softly illuminated from within, their
enticing glow invites visitors to come take a closer look.

 

 


cylindrical display rooms reminiscent of smoke circles or over-sized cigarettes

 

 


exhibits in display rooms

 

 


exhibits in display rooms

 

 


exhibits in display rooms

 

 


exhibits in display rooms

 

 


a special system of freestanding display cases and slender cylindrical rods exhibits smaller objects

 

 


a special system of freestanding display cases and slender cylindrical rods exhibits smaller objects

 

 


enlarged reproductions of key paintings on the way out of the museum

 

 


enlarged reproductions of key paintings on the way out of the museum

 

 

designboom has received this project from our ‘DIY submissions‘ feature, where we welcome our readers to submit their own work for publication.
see more project submissions from our readers
here.

comments policy
LOG IN VIA
login with designboom
designboom's comment policy guidelines
generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
the correction is at the discretion of the post editor and may not happen immediately.

what if you disagree with what we or another commenter has to say?
let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

- please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
- please don't personally insult the writers or your fellow commenters.
- please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
- please don't include your website or e-mail address in your comments for the purpose of self-promotion.
- please respect jury verdicts and do not discuss offensively on the competition results
(there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
the best 100-200 entries too.)

a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.

product library