the playing circle curates refined furniture collection in the loft showroom
the interactive pop-up showroom in amsterdam brings select products to life by displaying them together in consistent, modern and homelike loft setting.
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the playing circle curates refined furniture collection in the loft showroom
image © aico lind
located on the third floor of the charming vaudeville theatre situated in the heart of amsterdam, ‘the loft‘ is a specially curated interior space by the designers at the playing circle. the pop-up showroom brings the products to life from their online catalog by displaying them together in consistent, modern and homelike scene. the naturally illuminated unit enhances the furniture, accessories, art pieces and curiosities that are exhibited and in turn, the interactive showroom allows interested buyers and visitors to physically engage with the products in real life; to feel, smell, hear and visualize items in a potential interior environment. from the linen cushions on four poster bed, the communal dining table to the candle set perched on the suspended shelf, whatever can be seen can be purchased. whilst promoting locally sourced products which uses natural materials, the loft assembles a select collection of furniture to create contemporary and tasteful setting.
image © aico lind
image © aico lind
image © aico lind
image © aico lind
image © aico lind
image © aico lind
image © aico lind
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