the rise of NIKE's elite basketball crew sock
jan 16, 2013
the rise of NIKE's elite basketball crew sock


selection of the latest NIKE elite basketball crew socks

 

up until quite recently, basketball players couldn’t care much about their socks,
but today elite basketball crew socks are one of NIKE’s most in-demand basketball products.

 

 

evolution of the NIKE elite basketball crew sock

 

listening to the athletes
‘we always start with the athletes, i think it’s most effective when you can enhance
their performance experience with the products NIKE develops. we talk to athletes at
every level, whether they’re elite players, college players, middle or high school players
or a local team who plays pick-up games.’ – amy frazer, NIKE senior designer

 

the initial model of the NIKE basketball elite sock came to life in 2007 and was given
to the USA men’s basketball team during a tournament in las vegas.
for the first time, NIKE basketball introduced socks with a specific right and left foot,
which helped improve the fit. enhanced cushioning provided comfort and support
in specifically designated zones of the feet and ankle.  

 

‘these socks were incredible, I could immediately feel the improvement.
they felt so comfortable and supportive that I wore them all the time, on and off the court.’
- brooklyn guard and gold medalist deron williams

 

the validation from the USA men’s basketball team was the first step to inspiring
a sock transformation in the sport. since then NIKE has provided socks to a variety
of top teams from high schools to colleges and the feedback has helped evolve
the NIKE elite basketball crew sock from good to outstanding.

 

 

allstar NIKE elite basketball crew socks

 

 

commitment to advancing performance
through meticulous research and the use of innovative materials, fabrications and designs,
the NIKE elite basketball crew sock features a sleek fit and strategically cushioned zones
that provide comfort, support and cushioning protection specific to the game of basketball.   

 

NIKE elite basketball crew socks offer anatomically correct right and left socks with an enhanced fit.
the design process now mimics the intricacies of footwear design. foot-strike cushioning aligns
with pressure patterns for more comfort exactly where it is needed for basketball players.
the cushioning around the ankle and achilles helps protect feet from abrasions during play.
thin ribbing from below the ankle to the mid-foot provides a comfortable fit and great range of motion.
and dri-fit fabric pulls sweat away to help keep feet dry and comfortable.

 

 


team USA NIKE elite basketball crew socks

 

 

visual identification and evolution
the NIKE basketball team started its visual identification on the NIKE basketball elite crew socks
with a unique logo on the back of the sock, which became a universal identifier and design language
for the socks that carries on to this day. on hardwood or concrete, the logo is a badge of honor
of the court. the style has spread from the courts to the streets, and the socks have gained
popularity overseas as youth everywhere fall in love with the socks’ design and performance.

 

the sock designers also work closely with footwear and apparel design teams to develop various
colors and graphic hook-ups that allow fans to have a consistent color look or to create their own personalized look.

 

 

custom designed NIKE elite basketball crew socks

 

 

customize your own NIKE elite basketball crew socks at the house of hoops in harlem NY

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