tokujin yoshioka: camper store in london now open
oct 02, 2009
tokujin yoshioka: camper store in london now open


inside the store
image © designboom

during london design week, designboom met up with japanese designer tokujin yoshioka
to discuss his concept behind the new camper store located on regent street,
which officially opened on september 25th, 2009.

what were the starting points for developing the concept of the store’s design?
the idea for this new store, which incorporates principles of nature, is derived from the
‘bouquet chair’ which I designed for moroso that are on display in the store.
while there are a variety of unique designers involved in the collaboration with camper,
I have thought about how to express camper’s corporate color not simply by applying a red paint.
I have wanted to create a strong concept, which expresses the camper brand identity
and the originality of my design.

how did the collaboration between you and camper come about?
in july, 2008, I was commissioned to design both a store and a pair of shoes for a
collaboration project called ‘camper toðer’. the shoe design is still in progress.

what were your goals for the space?
to design a space where visitors will have a new experience as they step into the space.
perhaps I would like to create an aura of mystery, which could somehow change the
entire air around the space.

what has been the most rewarding part of designing the store?
it is very rewarding when I see people being happy in the store I designed.

now that the project is complete, if you had more time, what else would you have
included in the design?

because there is a great distance, we make the design proposal and work further on
the plan in japan and the rest of the work is handled on site by the client.
in order to develop the project smoothly, frequent communication and clarification
in every aspect in details are very important. conducting many experiments is also
necessary when creating new value in design.


image courtesy of tokujin yoshioka


an estimated 30 000 sheets of red tissues were used to cover the space
image courtesy of tokujin yoshioka


red was used to symbolize the corporate color of camper
image © designboom


image © designboom


the concept of the store was derived from the bouquet chair tokujin designed for moroso
image © designboom


pink bouquet chair
image © designboom


outside the camper store on regent street
image © designboom


designer tokujin yoshioka
portrait © designboom

comments policy
LOG IN VIA
login with designboom
designboom's comment policy guidelines
generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
the correction is at the discretion of the post editor and may not happen immediately.

what if you disagree with what we or another commenter has to say?
let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

- please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
- please don't personally insult the writers or your fellow commenters.
- please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
- please don't include your website or e-mail address in your comments for the purpose of self-promotion.
- please respect jury verdicts and do not discuss offensively on the competition results
(there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
the best 100-200 entries too.)

a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.

product library