trust in design turns hokusai wave into july pattern for cuisse de grenouille

trust in design turns hokusai wave into july pattern for cuisse de grenouille
images © samuel lehuédé

french studio trust in design has applied the iconic japanese print, ‘the wave’ by hokusai into the ‘july pattern’. the graphic symbol was developed for parisian company, cuisse de grenouille, and can be used across a variety of different forms. translated onto a range of media such as clothing, objects and a website, the repeated image becomes a recognizable brand element. the simple lines are scaled according to its use, with the blue outline of a breaking wave projected in multiple ways.

the ‘july pattern’ developed for french company cuisse de grenouille

the graphic symbol refers to the iconic japanese image of the ‘hokusai wave’

the pattern has been printed onto t-shirts and skateboards

the image is repeated across a variety of different objects

the blue outlines are scaled accordingly

‘the wave’ by japanese artist hokusai printed onto a shirt

blue shirt with white wave pattern

the july pattern in the cuisse de grenouille store in paris

interior view of cuisse de grenouille

designboom has received this project from our ‘DIY submissions‘ feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.