turner duckworth: diet coke fall 2011 turner duckworth: diet coke fall 2011
aug 29, 2011

turner duckworth: diet coke fall 2011

diet coke has revealed its new fall aluminum cans designed by turner duckworth, which will be in US stores for only the next two months.

the standard diet coke logo is cropped to create a bold new graphic for the fall 2011 cans image – nfgraphics

— following text courtesy of diet coke / fast horse inc

‘the design, created by turner duckworth, features a section of the diet coke logo, cropped to feature the ‘D’ and ‘k’ set against the brand’s signature silver backdrop, creating a bold, tailored look for fall.’

aluminum bottle

12 can box

image – nfgraphics

the new can design will be available nationwide beginning september and only on shelves for two months. via brand new

  • How does the new design resolve its self around the opposite side of the can?

    LMNOQ says:
  • 1 word : ASPARTAME
    Why should design help poisoning people?

    noes' says:
  • Coke tried a product on the market a number of years ago called “OK” cola. They traveled the world to find that was one word everyone knew. The product was marketed for the teen niche but had a depressing and a bit to mysterious aura and didn’t survive long. So Im really interested in why they highlighted those letters..when it immediately reflected on a past failure…anyone know?

    graphicguy says:

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