following text from turner tuckworth
the coca-cola olympic games campaign highlights the coca-cola 8 pack of athletes,
graphically captured in action within their sports. the designs cleverly use patriotic stripes
to convey movement and context for the different sports. the cans will rotate throughout
the summer with a new one hitting the market every 2 weeks, culminating with a can
featuring a special composite logo in time for the opening of the olympic games.
there are 6 different fridgepack versions launching in 2 phases. designs are also
extended across larger can packs, bottle labels, and mini cans. the designs will
also appear on in-store displays, premiums and select TV spots.
learn more about the coca-cola 8 pack of athletes here.
designed by turner duckworth, in collaboration with the coca-cola north america design team.
packaging appears in US markets only.