IKEA + ubi bene install climbable vertical apartment in france
IKEA + ubi bene install climbable vertical apartment in france
sep 12, 2014
IKEA + ubi bene install climbable vertical apartment in france


IKEA + ubi bene install climbable vertical apartment in france
image courtesy of ubi bene

 

 

 

in celebration of the opening of its clermont-ferrand store in france, IKEA has collaborated with local communication agency ubi bene to install a climbable wall made of dozens of the swedish brand’s furniture products. the mock-apartment is set onto the vertical surface, with beds, bookshelves, tables and chairs serving as mounts on which to scale. the vibrantly colored plane is patterned with prints, carpets, towels and textiles, all possible purchases at the mega-store. as participants climb their way to the top, sofas and swinging chairs allow a space for a short rest.

ubi bene IKEA climbable wall apartment in clermont-ferrand france
the vibrantly colored plane is patterned with prints, carpets, towels and textiles
image courtesy of ubi bene

ubi bene IKEA climbing apartment wall clermont-ferrand france
image courtesy of ubi bene

ubi bene IKEA climbable wall apartment in clermont-ferrand france
as participants climb their way to the top, sofas and swinging chairs allow a space for a short rest
image via la pubothèque

ubi bene IKEA climbing apartment wall clermont-ferrand france
image via la pubothèque

 

via golem13

comments policy
LOG IN VIA
login with designboom
designboom's comment policy guidelines
generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
the correction is at the discretion of the post editor and may not happen immediately.

what if you disagree with what we or another commenter has to say?
let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

- please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
- please don't personally insult the writers or your fellow commenters.
- please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
- please don't include your website or e-mail address in your comments for the purpose of self-promotion.
- please respect jury verdicts and do not discuss offensively on the competition results
(there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
the best 100-200 entries too.)

a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.

IKEA (13 articles)