UEFA EURO 2020 branding and logo revealed
UEFA EURO 2020 branding and logo revealed UEFA EURO 2020 branding and logo revealed
sep 22, 2016
UEFA EURO 2020 branding and logo revealed


 

UEFA has unveiled its new branding identity and logo by Y&R, for the 2020 EURO championship. the tournament which announces its 60th anniversary this year, will celebrate the cultural diversity of 13 european cities: london, munich, rome, baku, st petersburg, bucharest, amsterdam, dublin, bilbao, budapest, brussels, glasgow and copenhagen.

 

 

logo launch

 

 

the challenge of the design was on to come up with an identity that expressed the theme of connection in combination with the festive celebration of football and cultural diversity of UEFA euro 2020. Y&R was selected as the creative agency following an international pitch to develop the brand for UEFA EURO 2020. a bridge motif was developed for the logo to symbolically unite all of the 13 european cities. across europe, these structures bring people together – in the same way that football can connect and unite us all. alongside the individual motifs, each host city is celebrated in the imagery with its iconic monuments, historic buildings and the stadium where the games will take place.

UEFA EURO 2020 branding and logo revealed
a bridge motif was developed for the logo

UEFA EURO 2020 branding and logo revealed

Save

comments policy
LOG IN VIA
login with designboom
designboom's comment policy guidelines
generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
the correction is at the discretion of the post editor and may not happen immediately.

what if you disagree with what we or another commenter has to say?
let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

- please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
- please don't personally insult the writers or your fellow commenters.
- please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
- please don't include your website or e-mail address in your comments for the purpose of self-promotion.
- please respect jury verdicts and do not discuss offensively on the competition results
(there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
the best 100-200 entries too.)

a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.

logos (186 articles)