virtual LED technology   lightfalls by 3M + todd bracher at NY design week
original content
may 31, 2012
virtual LED technology lightfalls by 3M + todd bracher at NY design week



‘lightfalls’ by todd bracher and 3M architectural markets

image © designboom

working together with 3M architectural markets, new york designer todd bracher has conceived ‘lightfalls’,
an experimental iteration of the american company’s modular architectural lighting system utilizing the ‘virtual LED’
that is enabled by 3M technology.

the ‘virtual LED’ is a nice attempt at reducing energy costs. in the ‘lightfalls’ installation pictured below,
only 12 LED bulbs have been utilized in order to illuminate the wall’s expansive surface.
the remaining light is generated simply through the bulbs’ luminosity casting back from the reflectors which are in place.
the overall network demonstrates the simple and ecological possibilities of this new lighting design opportunity. 


full installation view of ‘lightfalls’ during new york design week 2012

image © designboom

capitalizing on the laws of physics, distributing light from a single LED source over a large space,
the key to facilitating the framework is through using 98% reflective proprietary 3M film which efficiently steers
and distributes the brightness of a single LED from one module to another. the resulting effect is an image which gives
the illusion of an arrangement of multiple bulbs, when in reality only one is used. the strategic placement of the LED
amongst the ordered positioning of the ‘virtual LED’ – whether in a circular or linear formation – and reflectors,
allows a flood of light to fill the space in which the system is installed.

lightfalls is the result of physics meeting design. I share a fascination with 3M’s applied sciences and find the opportunity
to exercise concepts that are only achievable in collaboration with 3M as the cornerstone of our relationship.
I believe that design should be driven by reason and function, so when I saw 3M’s true technical clout,
engineering skills and materials expertise, it was the perfect opportunity. it is also exciting to be working
with such an iconic american technology manufacturer, and I believe collaborations like this are a must within our industry
if we are to continue to evolve both commercially and ideologically
.’ – todd bracher

the ‘lightfalls’ installation was presented during new york design week 2012 at wanteddesign, a creative platform which facilitates
the interchange of unique and innovative ideas.


the strategic positioning of a single LED amongst an arrangement of reflectors results in a flood of light

image © designboom


alternative view

image © designboom


todd bracher

portrait © designboom


diagram depicting a possible arrangement


linear arrangement of reflectors and how the light from a single LED would be distributed accordingly


individual components


rendering of possible arrangement


linear diagonal arrangement


horizontal placement of reflectors


production of the ‘virtual LED’


discussing the possibilities of the ‘virtual LED’

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