exclusive look at zaha hadid's installation and jewelry collection for georg jensen

british architect zaha hadid has realized a dynamic installation for danish design house georg jensen, marking their collaboration on a collection of jewelry. at baselworld 2016, an international marketplace and trendsetting show for the watch and jewelry industries, hadid has created a site-specific sculptural structure that serves as the backdrop for an informal guest lounge. a sweeping silhouette of silver fins undulates above visitors and wraps around architectural supports, while free-form seating arrangements offer a destination that is both inviting and relaxing.

a sculptural structure serves as the backdrop for a guest lounge, situated adjacent to the georg jensen booth
all images © mattia abeni 

‘this installation is inspired by my jewelry collection with georg jensen,’ hadid says. ‘it is referenced by the coherence and beauty of natural systems and informed by the fluidity of my own architectural language. working with georg jensen presented an opportunity to express our ideas in different scales and through different media. our starting point was the danish house’s design links to nature. there is an inherent integrity within the organic structural logic found in nature and we often look at the coherence of natural systems when we work to create environments. our challenge was to translate that into something that can be worn; to reinterpret the rich history and tradition of georg jensen’s design approach into something new.’

hadid’s architectural installation is drawn from the expressive forms found in her jewelry line

hadid’s architectural installation is drawn from the expressive forms realized in her highly-anticipated jewelry line, previewing exclusively at baselworld this year. the collection includes five rings and three bangles, crafted in both sterling silver, and black rhodium set with black diamonds. ‘we are proud to continue a legacy of partnering with some of the most visionary designers of the times,’ said david chu, chairman and chief creative officer of georg jensen on creating a memorable experience for attendees. ‘the visual impact of zaha’s installation will transform the space and beautifully play off her new jewelry collection.’

a sweeping silhouette of silver fins undulates above the visitors lounge 

the design of the installation is informed by the fluidity of hadid’s architectural language

the sculptural structure accompanies hadid’s jewelry line, previewing exclusively at baselworld this year

the starting point for the collaboration was the danish house’s design links to nature

hadid has interpreted the rich history of georg jensen’s design approach into something new 

the installation continues inside the georg jensen booth 

sculptural ‘fins’ wrap around the booth’s architectural supports 

the lamellae twisted cuff is crafted in sterling silver

an expressive form defines hadid’s lamellae double ring 

a vision of the installation shows the influence of hadid’s jewelry line on the design

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