sit properly. the wembley sofa of the swedish designer thomas bernstrand .....................................................................................................................

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............. the designboom nomination ..............
..... for singular work of art, design, fashion ....

january 2001
sit properly !
by thomas bernstrand

hello designboom.
you asked me to send you pictures and the story of my
wembley sofa for your 'designcool' site.
so here it is: pictures of different version of the sofa,
a picture of my exam work and a picture of
me hanging in my swingable chandelier 'do swing'
(from droog designs exhibition 'do crate' in milan 2000).

I have newly graduated from the department of furniture
design at konstfack university college of arts, crafts and
design in stockholm.
all my furniture I did for my exam work was designed to
encourage people to do what we do anyway;
like dancing on a table or swinging in a chandelier
- with one exception -
my furniture is built for it.

the Idea with wembley was to make a set of furniture that
directs the attention towards the person hanging in
'do swing' or dancing on the danceable table 'studio 54'
(both a part of my exam work).
It became an arena and therefore it was called wembley.
It fitted well in to my exam work but I also believe it works
well as a separate furniture for company entrances or
galleries.
places where you want to sit down for a moment waiting for
someone. just like you do when you sit down on public stairs.
there is always room for one more and no one can tell you:
sit properly!
wembley offers no such thing.

the first wembley sofa shape was a three step sofa that
followed each other in a motion.
I then made it in three separate steps.
this is the shape it has today.
the sofa can be ordered in small quantities from my
company bernstrand & co.
but I am also looking for a furniture production company to
produce it and manufacture it.
so if any one is interested they can contact me through my
web site, www.bernstrand.com.

I have also design the wembley park sofa. an outdoor park sofa
(in production by NOLA industries AB in Sweden, info@nola.se)
made of oak and aluminium.

with regards,
thomas bernstrand




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do swing


wembley park


wembley park


wembley stadium
photo: stefan zimmerman