where is digital art best viewed? on computer, on paper, or in holographic form;at a museum, gallery or subways station?...........................................

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............. the designboom nomination ..............
..... for singular work of art, design, fashion ....

literally underground

june 2001

jimmy chu is an industrial designer at deskey
associates, new york.
chu decided to take his work to tiled halls of the
broadway-lafayette station in soho on june 23 and 24, 2001.

where is digital art best viewed?
on computer, on paper, or in holographic form;
at a museum, gallery or subways station?
chu experimented with this location and show with
no specific goal. he showed his work merely to show it.
he did not identify himself as the artist or talk to any
of the viewers. people did suggest that he submit his
work to magazines or galleries to sell and gain an audience.

then he sent it to designboom!
we loved his choice of the 'right location' for his installation.
less is more -
a very cheap way to organize a popular artshow!

'the station was an interesting place to show my work.
when the trains came in people rushed out and there
was an influx of viewers, which became sparse until the
next train. the numbers waxed and waned,' chu said.

'it's been two years since I first came in new york.
I don't really like this messy city in the first place,
but now, I am getting more and more in fond of this
capital of the world. it's a place with unexpectable
heterogeneity, so many bizarre things (as I thought
before) were going on here.
they were bizarre just within themselves,
without bothering each others, because it's in NY,
everything is granted to be different.
I immersed in this cold diversity and developed my
own expressive design style and skills.
would I come out the same result as what I have
now in the other cities than NY?
I am not sure, but I am more inclined to say no.
In a great deal, NY made my style...'

'I am envisioning a post-human world where the
new cyborg species is invented, the mechanical
armature is functionally extending your organs and flesh.
for this new fictional domestics, I am designing three
objects which consistently address this new aesthetics,
by its formal complexity, techno-mechanical components,
chilled intercourse of simulated hardware (geometric
metalic steel) and software (organic milky ceramic),
of structure and skin, and the exhilarating touch of sleek,
high glossy synthetic form...
this show in NY is showing my fictional design style
and writing: 'techno-eroticism' is the formal ideology
behind this show...'

'design is a fictional art.
we are encouraged to act as a prop designer, or theatre artist.
they know how to express the characters by their most
exaggerated formal language.
could not design be fictional?
we subject its objects no longer to an instance of truth,
but to a consideration of effects.
science (or science-fiction) is our nutrition.
can 'scientific' also become a style?
we see science its rhetorical components instead of its
functionality. design begins with aesthetics experiment...'
so jimmy chu.




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jimmy chu


broadway-lafayette station, new york


art show at the broadway-lafayette station


'birdbath' by jimmy chu


'bridal gown' by jimmy chu