10 corso como

10 september 2001 party at '10 corso como'. 10th anniversary of carla sozzani's brilliant concept store

'10 corso como'

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10 september 2001 party at '10 corso como'
10th anniversary of milan's brilliant concept store.

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2000 people were invited
elio fiorucci, miuccia prada, giorgio armani...
artists, press, clients.

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music and cocktails :
the uk band with sleazy, bluesy songs 'cousteau'

the mind behind '10 corso como' is a petite
golden-haired woman named carla sozzani,
she owns and is constantly reinventing her unique and
ever-expanding mix of selling spaces grouped around
a beautiful courtyard, which is closed off from the traffic
and brouhaha outside, in the off-center neighborhood
in milan, italy.

customers can make a day of it in the 13,000-square-foot
complex, which includes the galleria carla sozzani
(a photography and design gallery),
a bookstore (design books from all over the world),
a boutique for men's and women's clothing
and accessories, hard-to-find imports, and must-have
luxury goods.
sozzani was influenced by oriental bazaars.
she was also inspired by 'biba', the unforgettably atmospheric
london boutique that mushroomed, briefly, into a department
store on kensington high street in the early 1970s.

'10 corso como' was founded in 1991.
carla sozzani started out with an initial investment of only
$200,000. with the help of her boyfriend, kris ruhs,
an american artist from new york city, who has designed the
logo, some corners of the shop, the 10 corso como café
and the restaurant, which opened in 1999.
another big help comes from her look-alike sister,
franca sozzani, who has been for more than a decade
the editor-in-chief of 'vogue italia' - a magazine that has
made it to one of the most revered fashion and style
forecasters in the world.
a lot of fashion trends you see in the magazine
you can find at '10 corso como'.
http://www.galleriacarlasozzani.com

a new face of retailing with a deeply personal and almost
eccentric mix is reflected also by the parisian store
'colette' or the antwerp store 'walter'
read more

carla sozzani

liam mc kahey, voice of 'cousteau'

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