'me' is a new brand of issey miyake. the 'me' are exclusively tops .....................................................................................................................................
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'me' 'me' is a new brand of issey miyake. the 'me' are exclusively tops. they all come in only one size; they have the particularity to stretch widely, so it can fits every body. this unique size gave the opportunity to developp a new concept of a shop. 'self service' is very popular in japan. you can find vending machines for a wide range of products. issey miyake wanted to translate the concept of vending machines in a contemporary fashion statement. this concept redefines the process of shopping, with a direct interaction between customers and products. in the matsya department store in ginza, tokyo, in less than 20-square-metres, the clothes, as a mass product, is displayed in a vending machine: already packaged from the factory in a transparent plastic tube, is displayed in a transparent machine. the tubes were designed specifically to work on this display. the customers check the shapes on a hanger, can try it on in a fold-out fitting cubicle and then select the color and texture he wants from the machine. the tube can be taken from the front of the display, and then automatically the next tube appears. no extra package is required, the customers receive the tube that can be reused later. the plastic (PET) tube itself, with a large screw to open one side, is like a mineral water bottle, transparent with the logo embossed in the front. the product is really the main element in the interior. design by curiosity http://www.isseymiyake.com http://www.curiosity.co.jp --- / see other miyake shop design 'a-poc' 'pleats please'	a view in the shop a perspex wall that looks like an oversize vending machine
--- / exhibition at the vitra design museum, berlin 'a-poc' making
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