dxi - free of charge design magazine ..................................................................................................................................................................................
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d[x]i - free of charge design magazine - who said that the (design) print medium is dying? well it's true, the print market is dominated by a handful of megacorporations, but there are also a few new independent magazines : the spanish fanzine d[x]i is a pleasure to look at, hold and read, that it restored my faith that one day little gems like this may become the norm rather than the very rare exception. designboom met the team. --- a different way of making a magazine 'experimentation, creativity, interaction, ...freedom are truly affecting the world of design. these concepts also motivate us to create a new media. today the decay of these values is a serious problem and it is very important that we make the general public aware of the value of design, and it is only as an orchestrated group of designers, (and not journalists) that we can do this. we spend a lot of time working on the magazine, and feel that sharing our resources with you would be the best way to foster an knowledge and understanding of this exciting field. ' --- 'well it's pretty the same with designboom, isn't it?' --- free of charge - thanks to advertisers who want to reach different kinds of people? 'well' the concept is too good to be true : at the moment we only cover costs by charging advertisers for exposure. but we have the talent, we have the skills, what we need now is the will to bury the traditional ways in which we have operated, and to reinvent ourselves and reestablish our professional values. beyond all this is the further challenge to take control of the project by becoming more entrepreneurial and instead of giving our ideas away for the financial benefit of others, to retain control and ownership of what we do and exploit and earn from it directly.' --- no glossy pages, you go for an opaque newspaper. 'the two primary components to the design - concept and content - each demanded a lot of physical and conceptual space in order to properly communicate. we are ignoring the hygiene of elegant typography and relying instead on the raw energy of concept.' --- distribution? 'the d[x]i magazine is distributed in design & art schools, museums and galleries, restaurants and coffee-bars, fashion / design stores, bookshops, libraries and other design related institutions all over spain. in addition to this, the magazine is sent to a few subscribers around the world.' --- who is behind d[x]i ? 'the idea was born in 2000, by a small group of students from UPV (universidad politécnica de valencia). the project is sponsored by public and private companies. today a wide variety of people is working for d[x]i including students, professional designers, artists, architects, sociologists, etc.' --- see the movie experimental ... (quicktime clip, 724 kb. spanish words) --- CEO's are: alejandro benavent gonzález, born in valencia in 1972, graduated (industrial design engineering) at universidad politécnica de valencia. and master in 1993 from MIDE. founded D[X]I in 2000, art direction. silvia flórez duarte, born in lima (peru) in 1974 bachelor in arts / printing (1997), faculty of san carlos, valencia. graduated in industrial design at the universidad politécnica de valencia 2000, further design studies at politecnico di milano in 2001. professor of industrial design at the university alfonso X el sabio, madrid. founding member of D[X]I, co-director. and nieves contreras, born in valencia in 1979. graduated (industrial design) at universidad politécnica de valencia. founding member of D[X]I, co-director and public relations. --- d[x]i (diseño por/para la industria) the magazine is a quaterly publication of ca. 10,000 copies. until today nine issues were published (each issue is dedicated to a specific theme) current issue: 'experimentation & creativity' next issue: march 2003… 'elementary & basic' magazine d[x]i pintor gisbert, 11, 7 E-46006 valencia, españa http://www.dximagazine.com un saludo --- --- ------- monthly designboom newsletter ------- ------- ? comments and contact us ? -------	d[x]i magazine (left to right) nieves // silvia // alex alex // nieves issue 5 issue 7