endcommercial is a case study by SBA scheppe böhm associates ....................................................................................................................................
......................... shop .................. competitions .............. education ................ interviews ................... snapshots ................... history .......... contemporary
endcommercial is a case study by SBA scheppe böhm associates had been on show at haus der kunst, munich september 12 - october 20, 2002 http://www.hausderkunst.de fondazione adriano llivetti, rome september 19 - september 26, 2002 http://www.fondazioneadrianolivetti.it fondation cartierpour l'art contemporain, paris 5 december, 2002 http://www.fondation.cartier.fr an ongoing documentation of the project is available at http://www.endcommercial.com with documentation of the exhibits endcommercial is a compelling study of urban phenomena - 60 000 photos have been shot since 1997. the soul of new york city in its details - encoded into broken bicycles, markings on pavement, words on signs, on concrete, on buildings, on people... between urban structures and individual existence, organic and improvised systems emerge. situated beyond the sophisticated economy and below a level of recognition, they are familiar yet paradoxically invisible. the ordinariness of certain objects is so ubiquitous that they fail to evoke reflection. reading the city conducts a visual research project of urban street territory, unveilling embedded social conditions and contradictions. --- endcommercial / autopoietic design < a main area of our case study is dedicated to a phenomenon we call autopoietic or self organizational design. it encompasses the results of an organic process driven by social contradictions. this process, marked by improvisation, reinterpretation, misuse and the pragmatics of chaos, result in the "design" of objects of daily coping, usually occuring inthe territory of the street. these results are always mobile, ambiguous constructions and transitory architectures that arise anonymously within a structure of self-organization. their usefulness and object intelligence is based on the necessity of creating instruments resistant to crisis. never intended as products by the industry, these socially legible things are often superior to industrial products in their equivocal functionalism and their lack of representation. > so scheppe böhm associates. --- read what they say about fiction. --- --- who are SBA / scheppe boehm associates? founded in 1993, it is a multidisciplinary creative office based in new york, venice and munich developing communication and identity strategies for countries, organizations and corporations. --- wolfgang scheppe was born in 1955 in germany. he studied philosophy and linguistics, gaining his doctorate in language philosophy. he is currently working on a book about the political transition of renaissance arts into artes liberales. co-founder and creative director of SBA. he lives and works in venice and new york. --- florian böhm was born in 1969 in germany. formerly a professional skateboarder and magazine editor his work encompasses photography, graphic design and creative consultancy. co-founder and creative director of SBA. he currently lives and works in munich and new york. --- luca pizzaroni was born in rome in 1970. he started working at cinecitta and is making films and documentaries, which have been featured in international film festivals. he moved to new york city in 1996, where he started the popular outdoor film project 'open cine' that has been extensively covered by the media. --- endcommercial / reading the city by florian böhm, luca pizzaroni, wolfgang scheppe published by hatje cantz publishers http://www.hatjecantz.de --- ------- monthly designboom newsletter ------- ------- ? comments and contact us ? -------	scheppe böhm associates : florian boehm, luca pizzaroni, wolfgang scheppe IDENTITY / alternative media photographed by scheppe böhm associates IDENTITY / alternative media / car doors photographed by scheppe böhm associates IDENTITY / the range of participation / voice photographed by scheppe böhm associates SYSTEM / commerce / shopping carts photographed by florian boehm, luca pizzaroni, wolfgang scheppe SYSTEM / commerce / shopping carts photographed by scheppe böhm associates SYSTEM / property phenomenon / locked mobility photographed by scheppe böhm associates