| luca trazzi (co-ceo of designboom) designs a new surfaces for the boxster / porsche: various ants showing curious behavior............................ | ||||||||||
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 ------ http://www3.porsche.com ------ luca trazzi for porsche --- the designer luca trazzi presented the most unusual design for a sportscar... the "cryptobiotic" fauna: small, ants all over! --- with attention to detail porsche features the first retrospective exhibition of luca trazzi 40 objects on show : from coffee machines to robots that clean up the house... --- itinery of the exhibition 19.09.02 - 11.10.02 porsche haus milano 16.10.02 - 02.11.02 autocentri balduina roma 07.11.02 - 30.11.02 centro porsche padova 05.12.02 - 11.01.03 centro porsche udine 16.01.03 - 15.02.03 centro porsche brescia 20.02.03 - 16.03.03 auto in firenze --- luca and his household icons - dedicated to making your house a home! you may ask why there is a need for the design of pre-existing objects. people like to change and manufacturers need to dream up new product lines to stay in business. to redesign an object is a history lesson. you examine the objects past, and listen to the hidden or forgotten needs and desires that are there. luca trazzi has the know-how in the field of household appliance. his creations have very positive market responsesbecause he focuses to customer oriented design and object oriented development. --- luca trazzi born in verona, 39 years old. after his architecture degree ( venice, 1987 ) he leaves for milan where he meets aldo rossi and becomes an associate. he participates to the development of different projects such as milan’s congress building and the city center of kuala lumpur, malaysia. in 1993, he inaugurates his own design and architecture studio. in 2000 he joins designboom and becomes co-CEO. currently he is planning the new chain of coffee shops for 'illy', supermarkets and trade-centers for 'despar', the chain of megastores 'messaggerie musicali' and has realized concept for avirex, fiorucci and mash. he designs for: illy, swatch, francisfrancis!, viceversa, guzzini, kreon, martini, alphas, wmf, fiorucci, mazzega, pedrini, zucchetti robotics. http://www.lucatrazzi.com |
 a racecar, street car and showcar too! see the the gorgeous ants boxster, surface-design by luca trazzi.  this car is colourful! driven by the good guy. luca trazzi praises the world's finest automobile.  you don't see much of the porsche, but you see the ants...  luca trazzi |
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