2002 saatchi & saatchi innovation in ommunication award. look around you. what do you see?........................................................................................
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2002 saatchi & saatchi innovation in communication award --- THE NEXT BIG ONE --- look around you. what do you see? what in our everyday life was created to provide us with a better quality of life? where does the inspiration for these ideas come from? the whale for example had been roaming the waters of our planet centuries before man finally stumbled across sonar technology. and it has often been the case where man has drawn on nature’s very own inspiration to improve on his own existence. --- kaspa system to this end, the first winner of the saatchi & saatchi nnovation in communication award was leslie kay, awarded for his kaspa system. the kaspa system uses sonar in the same way that bats use sonar to navigate. it acts as a vision substitute for use by the blind and visually impaired. where in the past the blind were confined to a sightless existence, the kaspa system now enables them to 'see with sound'. --- the question now is, 'on who, where or what will we be drawing our inspiration from next'? --- the 2002 saatchi & saatchi innovation in communication award is seeking outstanding thinkers whose world-class innovations have the potential to change the world as we know it. this international competition offers a US$ 100,000 grand prize pool to help innovators take their winning idea from prototype or compelling concept, to practical reality. the idea that wins the grand prize may be technological, linguistic, digital or manual. in whatever form it takes, an international panel of judges will select the innovation that has the greatest potential to improve or make possible communication between individuals, between individuals and their environment, between companies and customers; performers and audiences; between nations or even, planets. since 1996, the innovation in communication awards program has recognised over 25 world-class thinkers whose ideas range from self-adjusting spectacles and new age rosetta stones to wall-sized LCD building blocks and technology that brings the sense of smell to the worldwide web. the 2000 winning idea, a malleable, pressure-sensitive conductive compound is now being used to provide NASA robots with the electronic equivalent of human skin. --- 2002 award : entries close: december 11 2002 finalists announced: friday 24 january 2003. winner announced: friday 14 february, 2003 prize pool: $US50,000 (cash) and $US50,000 marketing and advertising services. additional award: the edward de bono medal for thinking, which may be awarded to a new idea which is simple, practical, effective and (preferably but not necessarily) in use. --- the panel is: lateral thinking pioneer edward de bono maverick musician david byrne portrait artist chuck close supercomputer inventor danny hillis sony executive vp and former astroboy scriptwriter dr kenji kitatani visionary architect and urban designer rem koolhaas cyberguru john maeda nasa veteran dr story musgrave opera, film and theatre director extraordinaire julie taymor --- if you have identified a communication problem and found a solution you think has the potential to change the world, we invite you to enter the competition. there is no cost to enter and the potential benefit for you and your winning idea is limitless. for more info, please see http://www.saatchi-saatchi.com/innovation --- past awards finalists and winners: 1998 winner: kaspa – a sensory substitute for the visually impaired (dr leslie kay, new zealand) - edward de Bono medal: self adjustable spectacles – inexpensive eyeglass lens system destined for the developing world (professor joshua silver, uk) - selected finalists: tornado early warning system – a seismic detection device (dr fran tatom, usa) crossed beam display – a three-dimensional viewing screen (dr elizabeth downing, usa) quicktionary – a hand-held ‘pen’ used to scan text and translate it simultaneously (wizcom technologies ltd., israel) univers revolved – a three dimensional typeface (ji lee, usa) --- 2000 winner: peratech – touch-sensitive conductor (peratech company, uk) - edward de bono medal: digiscents – a technology to bring the sense of smell to digital communications - selected finalists: pill-sized, swallowable camera – to gather diagnostic information from the digestive and gastrointestinal tract (given imaging, israel) rosetta disk – a method of projecting an archive of 1000 contemporary languages deep into the future (long now foundation, usa) mini power cell in a shoe – energy generation harnessing the motion of the human body (trevor baylis, john monteith and barry james, uk) digital building blocks – liquid crystal displays to replace the interior walls of a home (hariri and hariri, usa) --- ------- monthly designboom newsletter ------- ------- ? comments and contact us ? -------	innovation in communication award poster saatchi & saatchi, 2002 KASPA. courtesy of © leslie kay, 1997 touch-sensitive conductor, courtesy peratech.