interview with john maeda, media artist and the author of 'design by numbers' and 'maeda@media' - we met him in milan .............................................

......................... shop .................. competitions .............. education ................ interviews ................... snapshots ................... history .......... contemporary


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john maeda


was born 1966 in seattle.
1988 bs and ms, MIT, cambridge.
1992 ph.d. tsukuba university institute of art and design, tsukuba, japan
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he is associate director of the MIT media laboratory where he is also sony career
development professor of media arts and sciences, associate professor of design
and computation, and director of the aesthetics & computation group (ACG).
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john maeda is an artist and a computer scientist, and he views the computer not as
a substitute for brush and paint but as an artistic medium in its own right.
his mission is to foster the growth of what he calls 'humanist technologists'
- people that are capable of articulating future culture through informed
understanding of the technologies they use.
the ACG is an experimental research studio that was founded in 1996.
in the short time since its existence, individual experimental work in the ACG has
received numerous awards and acclaim for a uniqueness in both concept and craft.
a major component of the ACG's efforts involves outreach to the design and art
community in the form of workshop and events that introduce the underlying concepts
of computing technology, as exemplified in the ongoing 'design by numbers' project.
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solo exhibitions:
2001 NTT ICC, tokyo, japan
2000 'post-digital', cristinerose gallery, new york;
maeda@media, california institute of arts and crafts, san francisco and
institute of contemporary art, london;
1999 'one-line.com', ginza graphic gallery, tokyo;
1996 'john maeda: paper and computer', ginza graphic gallery, tokyo and
dai nippon duo dojima gallery, osaka;
1995 'design machines', axis gallery, tokyo.
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publications:
2000 maeda@media, thames and hudson / rizzoli / bangert verlag
1999 'design by numbers', MIT press
1998 'tap, type, write', digitalogue co.
1997 '12 o’clocks', digitalogue co.
1996 'flying letters', digitalogue co.
1995 'reactive square', digitalogue co.
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he has lectured on the topic of his work and philosophy at numerous academic,
cultural, and industrial institutions including sony design center, tokyo design center,
axis, tokyo type director’s club, harvard graduate school of design, princeton university,
royal college of art, san francisco museum of modern art, the new york art director’s club.
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http://www.maedastudio.com


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the design work of john maeda is part of following collections:
http://acg.media.mit.edu
http://www.imrf.or.jp
http://www.sawayamoroni.com
http://www.seibu.co.jp
http://www.shiseido.co.jp
http://www.sony.co.jp
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we met john maeda in milan at the 'sawaya&moroni' showroom on april 3rd, 2001.
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john maeda
© designboom


'technology'
quicktime clip (421 kb)

'digitaldesign'
quicktime clip (904 kb)




'time paint'
© john maeda
courtesy bangert verlag





graphics for sawaya & moroni, detail
© john maeda
courtesy sawaya & moroni
what is the best moment of the day?
the best moment of the day is when I see my kids get up, it gets me going.

what kind of music do you listen to at the moment?
I listen to whatever music I buy, I’ll listen to the same tape for a year and then I’ll buy a
new tape, its usually japanese music or a movie soundtrack.

do you listen to the radio?
I listen to news radio once in a while, but it gets me depressed.

what books do you have on your bedside table?
something about cell-based computers, and another on physics.

do you read design magazines?
I used to read a lot of design magazines but I stopped recently.

where do you get news from?
I get news from my students, they are an amazing source of news because they’re like
news gatherers.

do you notice how women are dressing? do you have any preferences?
yes, definitely. I’m interested in how fast fashion changes.

what kind of clothes do you avoid wearing?
there’s nothing I avoid wearing. I wear bermuda shorts, t-shirts,
in the winter I wear more formal cloth,
no, I don't wear pink, red or anything like that, maybe in the future...

do you have any pets?
no pets.

where do you work on your designs and projects?
I work on airplanes a lot, or in a coffee shop, where I can be alone and think.

who would you like to design something for?
I’d like to design things for children. I think it's a good area.

when you are working, do you discuss or exchange ideas with your colleagues?
actually no. no, I work myself. I sort of sit and stew a bit.
my time is very limited.

describe your style, like a good friend of yours would describe it.
I try to keep changing. I don’t like to be labeled as a certain style, so I continue to
destroy everything I did. maybe every few months.
my wife is the reason why, she always says, doesn’t that look the same?
she's the pressure that keeps me changing.


when you were a child, what did you want to be?
my dream was to support my family.
my father was very practical minded and that is all he talked about.
...yes, how to support my family, that was all I thought about it.

which of your projects have given you the most satisfaction?
the most satisfaction is from my recent book (maeda@media),

that book was merely meant to make me stop with everything what I'm doing,
I thought about everything I've done, so I wrote it down.
now I'm a baby again, kind of fresh...

is there any architect or designer from past you appreciate a lot?
bruno munari, paul rand.
but it's definetely the every day life, seeing things and patterns, what inspires me.

and those still active, are there any particular ones you appreciate?
all the people I admire are dead, how sad.

do you believe in sharing knowledge via internet or
do you think that the internet has more negative effects on us ?

I think it depends who you are. if you are in younger generation,
I see it’s a very vital part of their life, sending messages and all.
I prefer to talk to people face to face...

on the news broadcast they said that italians are afraid ofunemployment,
criminality and pollution. what are you afraid of regarding the future ?

I am afraid that technology will make us stop imagining and we’ll get stuck










'summer' for seibu
© john maeda
courtesy bangert verlag







© john maeda
courtesy bangert verlag








calendar for shiseido, detail
© john maeda
courtesy bangert verlag

the questionaire of marcel proust (1871 - 1922) ......................................................................................................................................................
(in age of fourteen proust was given an english album "confessions : an album to record thoughts, feelings".
seven years later marcel proust published this questionaire)
in the literary salons in nineteenth century paris, this parlour game was a popular amusement.
for designboom john maeda has answered these 'old fashioned' questions.
............................................................................................................................................................................................................................................


the main lineaments of my character.

I care about people

a quality I desire in a man.
trust.

a quality I desire in a woman.

trust.

what I appreciate most among my friends.

safety.

my principal defect.

I forget what’s important.

my favourite occupation.

being a father.

my dream of felicity.

to help the education system, young to adults.

what would for me be the biggest misfortune.

to lose my family.

whom I would like to be.

I like being me.

were I would like to live.

in europe eventually.

the colour I prefer.
blue.

the flower I love.

iris.

the bird I prefer.
cardinal.

my favourite authors.
paul rand.

my favourite poets.

frost.

my heroes in fiction.
I don’t have any heroes.

my heroines in fiction.

amy tan’s female characters.

my favourite composers.

sakamoto.

my favourite artists.

they are dead, they don’t talk so much so you can appreciate their work.

my heroes in real life.

my wife, kris.

my heroines in history.

I don’t think that far back actually.

my favourite names.
mika, rie, saaya.

what I hate most.
society’s resistence to change.

the historic characters I dislike most.

they’re already gone.

the military enterprise I like the most.
any.

the reformation I appreciate the most.

women’s rights.

nature’s gift I would like to have.
we cannot own nature.

how I would like to die.

older hopefully.

my soul's present condition.
kind of happy but discontent.

the faults I can bear.

too many.

my motto.

renew.


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editor's note:
M A E D A @ M E D I A
480-page book by john maeda, created as a farewell to digital design.
published november 2000 by:
thames & hudson in the uk and france http://www.thamesandhudson.com
bangert verlag in germany http://www.bangertverlag.com
rizzoli in the us
digitalogue co. in japan http://www.digitalogue.co.jp
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'helvetica', detail
cover for the book 'dynamic form'

© john maeda
courtesy bangert verlag





absolut ad for I.D. magazine
march / april 1999 issue

© john maeda
courtesy bangert verlag





calendar 'seibu summer'

detail
© john maeda
courtesy bangert verlag





'japanese colourcards as a group photo'

detail
© john maeda
courtesy bangert verlag