selling sneakers : shop interiors ...........................................................................................................................................................................................
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selling sneakers : shop interiors adidas / nike/ puma / reebok it's not easy for a global company whose trainers are on every high street and in every suburban mall, to remain fashionable. young people like brands that are (a bit) rebellious, and the top 4 - adidas, nike, puma, reebok - are perilously close to being the establishment. the current generation has grown up with trainers: they already know they're supposed to make you run faster and jump higher. the future for those companies isn't going to be, hey, here's better shoes, better apparel, better product. the craze for vintage clothing has been hitting retailers pretty hard, especially those whose business is street casual wear. it's going to be a lot more dimensionalised... customisation and the personalisation of products and services are going to be a bigger and bigger part of their future. but when you're talking about the worldwide athletic-shoe industry, nothing is out of the question. and what about their branded interiors? here are the newest concept / original / flagship... stores. --- see adidas --- see nike --- see puma --- see reebok --- ------- monthly designboom newsletter ------- ------- ? comments and contact us ? -------	poster of the exhibition 'sneaker' museum fuer design popdom, cologne