nike sneakers : shop interiors ...........................................................................................................................................................................................
......................... shop .................. competitions .............. education ................ interviews ................... snapshots ................... history .......... contemporary
nike HQ's new offices and showrooms in central london designed by jump design and architectural studios, based london,uk and brescia, italy http://www.jump-studios.com nike has built its business on the assumption that hi-tech trainers would always be considered cool, even if the technology was irrelevant to what customers were actually using the shoes for (shock absorbers being of limited value in the pub). the strategy has helped nike become the major company. once you're in the business of selling icons, you'd better keep those icons coming. unfortunately nike has found itself associated with the hi-tech trainer at a moment that it has become unfashionable... but the company hasn't abandoned its traditional focus on high-tech performance gear. the undisputed heavyweight champ of the sportswear world, nike lands another blow to its envious rivals by grabbing the london HQ showroom. the mission is simple: get the products on people cooler than you, which will hopefully inspire you to follow suit. all the nike lines are here, with more new designs, more lines, and more colors than any other brand, nike remains streets ahead. --- concept the brief has been to create an inspirational and upbeat environment, reflective of nike’s dedication to performance through innovation and it’s commitment to design as a tool for achieving this. the showrooms are officially known just as 'nike london HQ' - they are not open to the public but to retailers to view the very latest nike products; although some of the design language will find it's way into retail applications, in terms of technical materials and experimental forms. --- how it is located in the heart of soho, central london. situated over three floors and totalling around 1,500 m2, the office houses the marketing, advertising, PR sales and design functions, alongside the product showrooms. as a strategically important global hub, with a constant flow of visiting personnel from around the world, the space has been designed to offer maximum user flexibility, with a high proportion of the working space dedicated to delivering a number of meeting opportunities. these include small ‘huddle spaces’ through to open café areas, enclosed informal meeting rooms, creative meeting spaces and formal conference areas, all of which can accommodate the latest technological work tools. --- who is the founder of nike nike started in 1972 its founders were bill bowerman, the legendary university of regon track and field coach, and phil knight, a university of oregon business student and middle-distance runner under bowerman. the long-lived business partnership began in 1962 as blue ribbon sports (BRS). in 1972 BRS changed its name to nike, named for the greek winged goddess of victory. headquartered in beaverton, oregon http://www.nike.com --- ... trend nike goddess - store locations in chicago, california, texas, new york and hawaii. nike goddess offers a comfortable atmosphere with a boutique feel and the flexibility and comfort of a home environment complemented by wood accents and accessories. the store is designed to be an interactive experience, where consumers are encouraged to give feedback on style, design, performance and comfort of nike product. additionally, nike goddess service specialists provide the highest level of customer service to help women integrate functional athletic pieces into an overall wardrobe, creating outfits that work from the gym to the street and presto - it's not every day a multi-national corporation decides to open a gallery for starving artists and aspiring musicians in the city's most bohemian neighborhood. nike presented the london 'presto' showroom, a hybrid art gallery, music venue and promotional tool, which opened in kensington market. the 3,000-square-foot space combines hip hop culture, rock music and themed art exhibitions all in a transparent attempt to cultivate brand loyalty with the trendsetters who live and socialize in the downtown community. the first of its kind in north america, the showroom takes its name from nike’s budding presto line, which is being re-launched this summer - along with a series of accessories - all proudly displayed on its walls. also... calling all smelly old sneakers - a nike's reuse-a-shoe program to collect unwanted athletic shoes. tacoma goodwill industries will resell shoes in good condition; the rest will be recycled into sports surfaces. the outer sole rubber makes soccer fields, running tacks, tennis courts, basketball courts, climbing walls and playgrounds. --- see also adidas --- puma --- reebok --- ------- monthly designboom newsletter ------- ------- ? comments and contact us ? -------	showroom display display meeting logo reception reception try them on