puma sneakers : concept stores ..........................................................................................................................................................................................
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puma concept stores / amsterdam designed by kanner architects in westwood, california http://www.kannerarch.com the challenges of the work have included branding a store identity on an international scale and dealing with the agressive schedules demanded in retail architecture. amsterdam is the ninth puma concept store to open its doors. other stores include: santa monica, san francisco, tokyo, paris, milan, new york, rome, london and boston. staying true to puma’s lifestyle appeal, kanner architects created the design elements of the three-story, 350 square meters to reflect the characteristics of the brand. the distinctive architectural design incorporates silver accents, deep red furniture and striking uses of puma’s familiar jumping cat logo. the sleek, modern lines and minimalist surroundings highlight the product offerings. the amsterdam venue showcases athletic and lifestyle product lines of footwear, accessories and apparel, as well as items from platinum, mihara and nuala collections. located at singel 429-435 / heiligeweg --- who is the founder of puma rudolf dassler created puma in 1948 in herzogenaurach, germany. over more than fifty years puma became one of the most successful addresses in the sports article industry. rivals of adidas for 54 years, having been established by adolf dassler's disgruntled brother rudi, puma is still battling it out with the three stripes for dominance of the retro sneaker market. http://www.puma.com --- ... trend as might be expected from a 'concept store', that 'concept' means high-brow , high-fashion, high prices. those who care about what message their footwear communicates won't want to miss the italian-designed revival line 'platinum collection', the puma/sparco boxing boots, the new jil sander design, and the puma nuala line for christy turlington's yoga clothes. --- see also adidas --- nike --- reebok --- ------- monthly designboom newsletter ------- ------- ? comments and contact us ? -------	computer drawing of the window window of the san francisco store logo