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joe colombo - serving tray, 1970 ........................................................................................................................................................................................
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joe colombo - ‘serving tray’, 1970 |
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the form of the ‘serving tray’ - designed by joe colombo in collaboration with ambrogio pozzi for the italian airline ‘alitalia’ (used in the first class) from 1970 - is characterized by a unique functionality. you probably know the difficulties trying to get your food savely to the table in a crowded self-serving restaurant. and also the fact that besides one plate nothing more fits on the tray... colombo found the solution:the cut-off edges of the serving dish adapt the form of the tray to first prevent the falling off and second to create more space. --- see  inventing the future  biography of joe colombo  'universale' chair  elda easychair  superleggera easychair  total furnishing unit  modular furniture  recliners  cabriolet bed  birillo barstool  lighting  smoke glass, 1964  serving tray --- |
 ‘alitalia’ serving tray, 1970 ceramics manufactured by richard ginori, flatware by pinti.  plan view  brown colour version  stackable |
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