HSBC private bank: supporting design - HSBC and design miami .....................................................................................................................................................................


HSBC Private Bank: supporting design

many of the art events that take place in basel are sponsored by banks and other financial institutions:
design miami / basel 2008 is partnered by by HSBC Private Bank, whereas art basel and art unlimited
are sponsored by UBS, AXA, zurich insurance company and baloise insurance.

____________________________________________________________________________________________






peter f. braunwalder, CEO, HSBC Private Bank (suisse) SA - portrait © designboom

to give our readers some insight as to why these institutions are so willing to support art - and now design events
designboom spoke to peter f. braunwalder, CEO, HSBC Private Bank (suisse) SA. he explained why
supporting events like design miami / and design miami / basel 2008 is important to HSBC Private Bank
and how their partnership began:

on the background of HSBC Private Bank and its involvement with the arts



'when I started to re-shape the bank I was looking for areas where
we could present ourselves to a new audience, we started with music
- but then we wanted something to bring us closer to our clients'.




on how the partnership with design miami began



'when I looked at design miami there were three things that made me
decide very quickly that it was what we needed:
one, it was something that was totally unique - it was virgin in that sense.
two, it carried the recommendation of sam keller.
thirdly, was the commercial aspect and its attractiveness to our clients'.




on the success of the partnership and design miami / basel 2008



'we just announced another three year partnership deal with design miami.
the interesting thing is because its new we can continue to develop
and change... in fact we change every year, every six months even'.

'design miami / basel 2008 has been great, it went terrifically well'.



more about the partnership of HSBC Private Bank and design miami:
the partnership of HSBC private bank and design miami / was initiated in december 2006 and continues
to evolve with every event. HSBC private bank’s global commitment to design is borne of its dedication
to finding new ways of doing things differently. the way innovative designers look at the world is reflected
in its approach to business.

http://www.hsbcprivatebank.com
 http://www.designmiami.com









keep up to date with recent articles and upcoming events
by subscribing to our free monthly newsletter









© copyrights designboom, all rights reserved. all material published remains the exclusive copyright of designboom.
no contents, including text, photographs, videos, etc. may be reproduced in whole or in part without the written consent of designboom. in addition,
no material or contents may be reproduced on the world wide web by techniques of mirroring, framing, posting, etc. without the written consent of designboom.